ADHD Aha!
About the podcast
ADHD Aha! is a podcast where people share candid stories about the moment it clicked that they, or someone they know, has ADHD. Host Laura Key, who’s had her own ADHD “aha” moment, chats with guests about common topics like ADHD and shame, mental health challenges, and more. Through heartfelt interviews, listeners learn about the unexpected, emotional, and even funny ways ADHD symptoms surface for kids and adults.
Meet the host
Laura Key is an editor and content strategist with nearly 20 years of experience. As host of the podcast, she draws from her own experiences with ADHD. This lets her connect with podcast guests and listeners on a deeper level. Her knowledge covers a wide range of subjects, like parenting, special education, lifestyle, and more.
Jenny Lorenzo’s story
Not “dumb” or a “hot mess”... it’s ADHD (Jenny Lorenzo’s story)
Jenny Lorenzo was diagnosed with ADHD during the pandemic. Now she knows how her brain works, and she fends off ADHD erasure daily.
Dr. Kojo Sarfo’s story
ADHD and shame (Dr. Kojo’s story)
Nurse Practitioner Dr. Kojo Sarfo's “aha” moment was unexpected. Now, he connects with millions of followers on social media about mental health.
Dani Donovan’s story
The pressure to be productive with ADHD (Dani Donovan’s story)
The creator of "The Anti-Planner" activity book shares her take on ADHD and laziness, procrastination, friendship, and more.
René Brooks’s story
Masking ADHD symptoms to go above and beyond (René Brooks’ story)
ADHD advocate and Black Girl Lost Keys creator René Brooks shares her multiple ADHD diagnosis stories and unpacks the idea of ADHD as a superpower.
Audience reach
ADHD Aha! launched in September 2021. Since then, the audience has consistently grown. The show now averages more than 40,000 downloads per month across all audio platforms. It has more than 750,000 total downloads, with an additional 200,000 views on YouTube. Each new episode gets 6,500-plus downloads within 30 days of publishing.
Who’s listening?
ADHD Aha! is one of the top ADHD podcasts. Its diverse mix of listeners includes teens, adults, teachers, parents, physicians, and people who are struggling with ADHD and want to learn more.
More than two-thirds of ADHD Aha! listeners are based in the United States and Canada.
Gender (based on Spotify data from 10/12/23)
71% Female
25% Male
2% Not specified
2% Nonbinary
Age (based on Spotify data from 10/12/23)
0–17 = 1.41%
18–22 = 6.33%
23–27 = 14.43%
28–34 = 25.17%
35–44 = 29.38%
45–59 = 19.51%
60–150 = 3.4%
Episode promotion: What’s possible
Each new episode of ADHD Aha! is available across all major podcast platforms. This includes Audible, Apple Podcasts, Spotify, and YouTube. They’re also posted on the ADHD Aha! show page at Understood.org. The Understood.org site gets more than 20 million visitors a year.
Social media marketing
ADHD Aha! is Understood’s most popular podcast, with substantial engagement on social media. Worldwide, Understood has 785,000 followers across its social channels. 500,000 of those followers come from the United States.
Instagram: @understoodorg
50,000+ followers
TikTok: @Understood.org
42,000+ followers
Facebook: https://www.facebook.com/Understood/
430,000+ followers
Facebook en Español: https://www.facebook.com/UnderstoodenEspanol
77,000+ followers
YouTube: @UnderstoodOrg
147,000+ subscribers
Email marketing
ADHD Aha! is promoted through Understood’s email marketing. This includes a network of more than 500,000 email subscribers.
How it works
The ADHD Aha! production process begins with a 15-minute interview between the host and the potential guest. If a guest is confirmed, our production director works with the guest to schedule a one-hour recording session. All recordings can be done remotely. We ship an audio kit to any guest who doesn’t already have a USB mic and headphones to use during the recording. Most of our recordings are audio-only. But sometimes, we invite guests to record video as well. The video element is always optional. All guests are required to sign a release form.
Looking to collaborate with ADHD Aha!?
If you’re interested in sharing your story on the podcast, or if you have any other questions, reach out to us at ADHDAha@understood.org.